E. Leon Jimenes Rum
Award Winning Rum
Family Business
18 Year Old Eduardo Leon Jimenes founded La Aurora Cigar Factory in 1903. La Aurora is the seed of the dominican republic's largest business group, the E. Leon Jimenes Group.
Since it's foundation by Eduardo Leon Jimenes, Until today, led by his grandson, Guillermo Leon Herbert, the values of La Aurora are those of a family business: Honesty, Integrity, Passion for Excellence, and Teamwork.
La Aurora wanted to celebrate it's 110th Anniversary by releasing a product, other than cigars, that was very characteristic of the Dominican Republic.
La Aurora collaborated with Ron Barcelo to create E. Leon Jimenes 110th Anniversary Rum which commemorates the anniversary of the company's establishment and is a tribute to its founder, Mr. Eduardo Leon Jimenes
Karl Malone
Relaxing with a cigar has been a ritual for Karl for a long time-both in retirement and while celebrating a big win during his days on the court. It was a personal dream to have his own cigar and Karl searched long & hard for a partner who could collaborate on a high-quality cigar with him.
Karl & La Aurora's owner, Guillermo Leon Herbert, connected on a love of the Dominican Republic, cigars, rum, and shared values. Together they curated a special cigar for Karl using tobacco aged in rum barrels & established "Barrel Aged by Karl Malone."
Their partnership with the E. Leon Jimenes Rum & Barrel Aged Cigar was a natural fit and it quickly became a passion project for the NBA Star in his next chapter. His love of brown spirits grew when he found E. Leon Jimenes Rum. Karl makes it a point to stock E. Leon Jimenes during all his leisure activities.
Through the cigar development process, what Karl Malone discovered was La Aurora's E. Leon Rum was a perfect complement to his cigars as well as delicious on it's own.
Karl was convinced that both cigar lovers and non-cigar lovers would enjoy E. Leon Jimenes Rum and wanted the opportunity to bring the rum into the United States. Karl Malone is the sole U.S. Importers, as well as Ambassador of E. Leon Jimenes Rum.
Aging/Flavor Notes
E. Leon Jimenes Premium Dominican is produced through five distinct distillations that give it the perfect balance of pleaseing aromas, combined with the flavors of caramelized walnuts, vanilla, and spices.
E. Leon Jimenes is aged a total of ten years. The first eight years are spent in virgin American oak barrels. The final two years are spent in french oak tuns.
The hints of honey, tobacco, red fruits, oak, and cocoa, please the discerning palate with a soft vibrancy and a complex fruit taste. It is a powerful and delicious spirit.
E. Leon Jimenes is considered an elevated, aged craft rum. It is intended for craft cocktails or enjoyed alone as a sipping rum. As a shift in consumer tastes moves toward aged spirits and full-flavored offerings, E. Leon Jimenes is the perfect product for consumers to explore and embrace.
Awards
E. Leon JImenes Rum has won many awards, including:
2020 Double Gold Award Winner in the San Francisco World Spirits Competition
97 Points Given by the Beverage Testing Institute
Awarded Rum of the Year by the USA Spirits Ratings 2022